BRANDING

In today's fiercely competitive market, branding is everything. How you represent yourself and your cuisine to potential customers can make all the difference. Artrix's standout branding leaves a lasting impact that draws crowds in and keeps them returning for more.

At Artrix, we know how much a virtual restaurant or cloud kitchen's branding can make or break its success. That's why we leave no stone unturned and take the reins on developing a brand that will appeal to the masses

SOCIAL MEDIA

The F and B sector has been reluctant to invest in social media presence; the simple reason for it has been that hotels and restaurants are rather almost always filled and have never felt the need to be available online.

However, the current pandemic scenario has changed everything, and F&B businesses must be available on various platforms to attract people. Since everyone these days is into food delivery apps, showcasing the speciality is a must. Restaurants, cafés, takeaways and other food businesses can no longer afford to ignore social media as a marketing tool: it's where your customers are. People spend about 144 minutes per day on social media. Social media is one of the fastest ways we use for Thali Cloud to keep guests informed about the restaurant, not just in terms of opening hours and contact information but also news we'd like to share: menu updates, daily specials, temporary holiday hours, one-off events, promotions, etc.

PACKAGING

As well as protecting the product, effective packaging contributes to efficient distribution, makes storage easy, and can convey crucial handling information, all while promoting the company simultaneously!

Artrix's packaging strategy has many different roles. It includes providing protection, safety, enhanced usability, attractive looks, optimal design and specific customer requirements, to name a few. Thali Cloud's packaging is the first thing the customer sees, often leaving them with a lasting impression. This impression will go on to further reflect the product and the entire brand, and that's what Artrix emphasizes!

PRINT

When cloud kitchens or restaurants attempt to advertise their services online, they compete against a huge range of factors. At the same time, they'll also be trying to get attention in a space where unlimited food options are available 24/7.

On the other hand, print audiences take more time to review the information at hand. And in this digital age, Artrix believes that perhaps print is even more relevant and potent than ever before. It works. Trust is a huge factor when a person is choosing a food outlet. With print, the most trustworthy form of media available, we ensured Thali Cloud included it within its marketing strategy. Whether it's a bespoke brochure, targeted point-of-sale material or a leaflet, with print, we have helped Thali Cloud engage with the right target audience at the right time.

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Our strategy, content, digital and creative teams are ready to help you define and tell your story. Feel free to email or call us; we're happy to discuss the possibilities!