WEBSITE
Keeping the below crucial points in mind and considering the audience, we personalized the website for Rex:
The Ultimate Destination for All Marketing Efforts
Without a functional website, the chances of conversion are quite low
Website is the First Touch Point A high-quality and functional website has increased the chances of conversion
Major Source of Brand Awareness A website is always one of the significant sources of brand awareness Excellent Tool for Building Trust
A good website always helps to increase brand trust
Acts as the Virtual Student Counselor
The website acts as the virtual student counsellor that motivates both students as well as their parents to communicate further.
Helps in Online Conversion of Prospects An impressive and informational website helps in the online conversation of prospects
Getting Continuous Leads A quality website helps to get more visitors from Google and continuous leads
SOCIAL MEDIA
Imagine spending as little as 6 hours per week to boost your company’s visibility, traffic, and sales at no expense. That’s correct! Around 90% of marketers indicated that social media is important for businesses to give their brand a lot of visibility.
This is how we worked for Rex:
Humanizing the company: We use social media to make the company a more active player in the market. The profile, postings, and interactions with other users contribute to a persona the audience can get to know, connect with, and trust.
Increasing the traffic: Social media is a top avenue for driving traffic to the website, where we convert visitors into customers thanks to links in the profile, blog post links in articles if needed, and adverts.
Generating leads and customers: Using features like Instagram/Facebook ads, direct messaging, call-to-action buttons on profiles, and course booking options, we generate leads and conversions directly on these platforms.
Increasing brand recognition: Social media platforms’ visual aspect helps us develop Rex’s visual identity and boost brand awareness across a large audience. And increased brand recognition translates to improved performance in all other initiatives.
Building relationships: These platforms allow us to engage with the followers in both direct and indirect ways, allowing Rex to network, receive feedback, hold discussions, and connect directly with individuals.
PRINT
Print audiences, on the other hand, take more time to go through the information at hand.
When online certification companies attempt to advertise their courses and services online, they compete against a huge range of factors. At the same time, they’ll also be trying to get attention in a space where the same advantages are offered, even though genuinely is a concern.
Print audiences, on the other hand, take more time to go through the information at hand.
And in this digital age, Artrix believes that perhaps print is even more relevant and potent than ever before. It works. Trust is a huge factor when a parent or student is choosing a course provider. With print, the most trustworthy form of media available, we ensured Rex included it within its marketing strategy.
Whether it’s a bespoke brochure, targeted point-of-sale material or a standee, with print, we have helped Rex engage with the right target audience at the right time.
